When Combustion Music celebrates its 25th anniversary in January, owner Chris Farren expects the Nashville-based publishing company will be firing on all cylinders.

And maybe operating with an empty tank.

Like firms in nearly every sector of the economy, Combustion has been forced to retool its business model as the digital era has matured during the 21th century, and Farren has developed an unusual plan in which he typically sells off the firm’s entire catalog about every five years, then begins rebuilding for the next sale when the projections make sense.

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