Key Takeaways

Aligning with the right nonprofit partner empowers your customers to make positive change, attracts new business for your company and creates measurable benefits for the communities you serve.

Choosing a cause that is deeply important to you personally makes it easier to communicate your mission to customers, recruits and other stakeholders.

In my experience, culture crushes strategy every day. But you need both to succeed. Founders who forget about core values and focus exclusively on revenue often run into problems in areas like brand loyalty . Talent acquisition and customer retention become much harder when people don’t have a compelling reason to believe in your business.

But you can’t afford to get lost in the clouds, either. The best core values in the world won’

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