Editor’s note: Follow Guardians vs. Tigers live updates and highlights from Game 1 of the AL Wild Card Series .

As the 2025 MLB playoffs get underway, baseball fans are again wondering why players' helmets are adorned on both sides with a large STRAUSS logo.

Who is STRAUSS?

What is STRAUSS?

Why is STRAUSS taking up so much ad space on MLB helmets this year, including on Cleveland Guardians helmets in their Wild Card series against their AL Central rival Detroit Tigers ?

All valid questions. Buy Cleveland Guardians gear

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting .

Earlier this year, it was also announced that STRAUSS and Minor League Baseball (MiLB) joi

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