Prime Minister Keir Starmer says Labour is the true patriotic party rather than Reform UK. Photo: AP PHOTO

UK Prime Minister Keir Starmer has appealed directly to working-class voters, calling on Labour's traditional supporters to reject the "snake oil" peddled by the populist Reform UK party and back his vision of "a Britain built for all".

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In the most passionate defence of his leadership since he won a landslide election in July last year, Starmer called for unity, attacking Brexit campaigner Nigel Farage and his Reform party for only being interested in fomenting division.

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