Like the SMCP Group, Maje posted sales growth in the first half of 2025. At the helm of the accessible‑luxury womenswear brand, which generated €458 million in revenue in 2024, Elina Kousourna has been quietly conducting in‑depth work for the past two years. Previously in charge of the group’s menswear label Fursac, she waited for growth to return before speaking. As she prepares to present her spring–summer 2026 collection to the press this Wednesday in the French capital, the CEO welcomed FashionNetwork.com to her understated yet elegant office in the heart of Paris, overlooking Rue de Rivoli and the Sully wing of the Louvre. She details her approach, from refining Maje’s stylistic signature to implementing a full‑price strategy and launching a new store concept this autumn.

Fashi

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