The Federal Trade Commission (FTC) filed a complaint against Sendit, an anonymous question app that became popular with Gen Z and younger, for unlawfully collecting children’s data, deceiving users about who sent them messages, and tricking users into buying memberships.

On Sendit, users — who are mostly teens — can send each other anonymous questions via integrations with Instagram, TikTok, or Snapchat. Several apps like this have cropped up over the years, including YOLO and LMK , which were suspended on Snapchat in 2021 due to a lawsuit over a child’s suicide. After that suspension, Sendit quickly gained 3.5 million downloads , as users flocked to the app to replace those that were no longer available.

By the following year, TechCrunch reporting found that the newer anonymous

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