Pete Hegseth thought he was tightening the military’s belt, but instead he wound up tightening the internet’s focus on Donald Trump’s waistline.

After the secretary of war declared that “fat troops” and “fat generals” have no place in the armed forces, his push for stricter fitness standards quickly backfired online—fueling a wave of memes, jokes, and even a jab from Gov. Gavin Newsom that turned the spotlight on the fast-food-loving commander in chief.

Hegseth is rolling out mandates to ensure each branch of the U.S. military is in tip-top shape at all times. On Sept. 30, he delivered remarks to top defense personnel during a meeting held at the Marine Corps Museum in Quantico, Virginia.

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