In the digital era, brand names and celebrity endorsements are no longer enough to shape our skincare routines. Instead, skincare lovers seek out tried-and-true active ingredients that deliver real results. For members of Gen Z, ingredient literacy is on the rise because skincare education is more accessible than ever. Whether it stems from the desire for clinical results or consumer skepticism, skincare is no longer just about what looks pretty on our shelves.

Since so many factors are driving our skincare decisions, our routines are more intentional than ever. Insights from HYPEMIND, the insights arm of Hypebeast, found that 45.8% of Hypebae readers identify as “functionalists” when it comes to skincare. As a result, the skincare world is facing an increased emphasis on science-backe

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