The Delhi High Court has restrained various websites and online platforms from misusing or misrepresenting Telugu actor Akkineni Nagarjuna's name, image and likeness for any unauthorised merchandising, AI-generated material or pornographic content.

In an interim order passed on September 25, Justice Tejas Karia said "prima facie" it was clear that the attributes of the actor's persona, including his name and images, are being misused by various online handles/entities, without any authorisation from him.

The interim order will remain in force till January 23, when the court will next hear the matter.

The right to publicity, popularly known as personality rights, is the right to protect, control and profit from one's image, name or likeness.

"The exploitation of one's personality rights

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