Can AI make you a better gift-giver?

According to a new poll of 2,000 U.S. adults, one in three find AI to be a helpful assistant when they shop. And over half (57%) already use AI tools to assist with their general shopping needs.

Thirty-four percent of respondents said they’re consulting AI tools for gift advice for the holiday season, 74% of whom believe it will help make them better gift-givers this year.

In fact, 32% would trust AI tools to give them better gifting advice than their friends and family and 34% have already used the tools for gift advice. According to them, AI is good at finding the lowest price on specific products (38%), getting links for specific products (37%) and brainstorming gift ideas (35%).

Commissioned by UserTesting and conducted by Talker Research, th

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