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Amazon on Wednesday expanded its private-label grocery lineup with the launch of a new brand aimed at "price-conscious" shoppers, with most products priced under $5.

The brand is called Amazon Grocery and includes more than 1,000 items, ranging from dairy, fresh produce, meat and seafood to snacks and baking essentials, the company said in a release . Amazon said the new offering unites its Happy Belly and Amazon Fresh brands under one label.

"During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all

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