New Delhi: Fair trade regulator CCI has directed a probe into multiplex chain PVR INOX over alleged abuse of dominant position in continuing to levy virtual print fee on producers, even after cinema halls fully shifted to digital projection.

In a 33-page order passed by CCI on Tuesday, the fair-trade regulator said “there exists a prima facie case of contravention of several provisions under Section 4 of the Competition rules against OP-3 (PVR INOX Ltd).

Section 4 of the competition rules refers to the abuse of dominant position.

Accordingly, the CCI directed its Director General (DG) to complete the investigation within 90 days.

The order came after a complaint was filed by the Film and Television Producers’ Guild of India Ltd, which alleged that PVR INOX was misusing its market powe

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