His engagement to Taylor Swift may be getting most of the attention, but Travis Kelce has been busy expanding his footprint beyond the NFL with Tru Kolors, the fashion brand he launched in 2019. Recently, the label stepped onto a bigger stage through a high-profile collaboration with American Eagle , which is already generating buzz.

After selling out some items from the first American Eagle x Tru Kolors drop in August, the two brands released the second run on Sept. 24 and brought their partnership closer to home.

On Sept. 27, Tru Kolors and American Eagle hosted a pop-up at Blip Coffee Roasters in Kansas City, the hometown of Kelce’s Kansas City Chiefs.

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