Key Takeaways

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads.

Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024.

Meta AI has more than one billion monthly active users across the company’s apps.

Your conversations with Meta AI will now shape the ads you see on your Facebook newsfeed.

Meta announced on Wednesday that its recommendation system will soon display ads and suggested content to users based on their interactions with Meta AI, the company’s digital AI assistant with more than one billion monthly active users across Facebook, Instagram and WhatsApp. Ads will soon be crafted based on conversations with Meta AI via text and audio.

Meta will also use voice recordings, photos, and vide

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