Sometime near the end of September, a website popped up advertising a luxury getaway locale called Hotel Samsara. Around the same time, Amnesia developer Frictional Games updated its 2015 sci-fi masterpiece, SOMA. One of the patch notes read, "Fixed faulty spam filters on Simon’s PC. Users may still receive suspicious correspondence due to treemail 0.1 filtering process issues." After the update went live, players checking out the emails on SOMA protagonist Simon's laptop were met with a link to HotelSamsara.com.

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