Caitlin Clark and her army of fans are the WNBA's most valuable business asset. Not the most valuable player (at least not yet) ... but business asset.

Clark's arrival in the spring of 2024 sent the league's television ratings, attendance, media rights, sponsorships and franchise evaluations soaring. Overnight, billionaires were fighting to pay $250 million for teams of their own.

Clark offered more than just logo-3 highlights. She gave the league hope.

The WNBA's No. 1 goal should be to take that massive base of fans who followed Clark from Iowa and turn them into fans of the entire league ... not just a single player or team.

It doesn't matter how or why new customers arrive. Everything should be about seizing the opportunity to make them regulars by selling them on the strong produc

See Full Page