University of Wyoming Athletics has inked a unique name, image and likeness agreement with Dairy MAX in the first-ever NIL deal featuring student-athletes and a live dairy cow.

UW Cowboy student-athletes appearing in Dairy MAX commercials extolling the health benefits of chocolate milk include rodeo rider Kaylee Simshauser and football players Jack Walsh, Caden Barnett, and Caleb Merritt.

The commercials were posted to Facebook and YouTube last week.

"This campaign shows what's possible when creativity meets strong partnerships," said Jennie McDowell, Dairy MAX’s chief executive officer and a UW alumna. "We've created a one-of-a-kind way to connect fans with both student-athletes and the dairy farmers who fuel them. Bringing a live dairy cow into the NIL space is not only uniquely

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