Bollywood stars Abhishek Bachchan and Aishwarya Rai Bachchan are urging a judge to safeguard their voices and likenesses in the age of artificial intelligence, with a major focus on Google's video platform, YouTube.

What is the matter?

Aishwarya Rai Bachchan, widely recognised for her iconic appearances at the Cannes Film Festival, has asked the court to take down and ban AI-generated videos that violate their intellectual property rights.

Also Read: From fake endorsements to voice clones, AI sparks new celebrity legal wars

Over the past few years, a few Bollywood celebrities have started asserting their “personality rights” in Indian courts, as India lacks specific legal protections like those found in many U.S. states.

However, the Bachchans' legal action stands out as the most

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