HOUSTON – In the ever-changing and fast-paced college sports business world of Name, Image and Likeness, in the chaotic transfer portal involving high-level negotiations, an ability to adapt on the fly has emerged as more than an asset.

It’s an absolute necessity.

Flexibility.

Understanding the marketplace along with the scope and landscape of how athletes have become commodities that rise and fall in a manner akin to the stock market.

Being able to move and shift strategies in real-time.

In minutes and seconds, not days. That’s what it takes.

For A&P Sports Agency, an Austin-based firm with Houston roots that’s an emerging major player in this space as the largest full-service NIL agency in college football history, it’s all about being able to execute the right move at the right t

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