Mumbai: The Bombay High Court granted renowned singer Asha Bhosle ad-interim protection of her personality and moral rights, restraining artificial intelligence (AI) platforms, online marketplaces and sellers from unauthorisedly cloning her voice or commercially exploiting her image, likeness and other attributes, reported Bar and Bench.

Justice Arif Doctor said that prima facie, unauthorised use of a celebrity’s personality traits — their name, voice, photographs, caricatures or likeness — constitutes a violation of their publicity and personality rights, ADVERTISEMENT

The absence of the defendants despite having been served “only lends support” to Bhosle’s claim that their conduct is “purely unauthorised and infringing” on her personality rights, noted Justice Doctor.

“In my prima fa

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