Disney is expanding Hulu to worldwide streaming audiences in preparation for the “unified” Disney Plus app experience that’s launching next year. Starting on October 8th, Hulu will replace Star — a Disney Plus hub available in non-US markets that features content from Disney-owned subsidiaries — in an effort to turn Hulu into an internationally recognized brand.

This announcement follows speculation that Hulu would disappear after being fully integrated with Disney Plus sometime in 2026. In August, Disney CEO Bob Iger told investors that the Star tile would be replaced in international markets “in the fall,” (which my colleague Andrew Webster predicted back in November 2023) with Hulu pitched to become the company’s “global general entertainment brand.” We have asked Disney if the Star br

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