Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels like she doesn’t exist.” In the ultimate twist, it turns out the film is fake.

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A new trailer, released today from Mischief @ No Fixed Address, reveals that Graham was bringing main character energy to the launch of her new apparel brand at JCPenney .

The ad highlights “something the industry too often ignores: the lack of true plus-sized representation,” Mischief associate creative director Dana Buckhorn said in a statement.

The project draws attention to the fact that while 67% of women wear plus-sized clothing, less than 1% of main characters in top films do. The Ashley Gra

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