Jason Snyder, Momentum Worldwide’s global chief AI officer , has left to focus full time on his data startup, Supertruth, after nearly 13 years at the Interpublic Group-owned agency, ADWEEK has learned.

Snyder joined Momentum in 2013 as global chief technology officer. He was named chief AI officer earlier this year. His last day was Sept. 30.

He framed his departure as an evolution, rather than a break from the industry. “I’m not walking away from advertising and media. I’m extending what I learned at IPG,” he told ADWEEK. “I worked on how brands engage with people. Now I’m focused on how data engages with society.”

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