Jordan Brand to Open First World of Flight U.S. Store in Philadelphia

The Jordan Brand will open its first U.S. retail store on Oct. 10 in Philadelphia.

The World of Flight, the name of the basketball-skewed concept, will be located at 1617 Walnut Street in an historic Beaux Arts building constructed in the early 1900s. It will join other global flagships in Mexico City, Beijing, Seoul, Tokyo and Milan.

World of Flight is designed to represent the pinnacle for the Jordan Brand and will serve as a destination retail experience, offering community events, exclusive product drops and the broadest available assortment of Jordan Brand footwear and apparel, the company said.

Philadelphia was chosen as the brand’s first U.S. location because of the city’s connection to Michael Jordan and the game of basketball. It was the place where Jordan played his fin