Wake up.

Hailey Bieber’s Rhode is adding to its existing product suite with a new, caffeine-infused innovation named Peptide Eye Prep.

Available to purchase starting Oct. 9, these hydrogel eye patches are designed to depuff and brighten the under eye in the morning and at night, using a coffee bean-derived antioxidant, sodium PCA, glycerin and a terapeptide.

The cruelty- and fragrance-free, bean-shaped patches — sold in the official Rhode logo print and a signature “r” print — also target dark circles and fine lines, with a tightening and cooling effect achieved even without refridgeration.

Rhode’s product release follows its retail debut in Sephora on Sept. 4, which went down in the retailer’s history as the biggest brand launch in North America. Data shared by Rhode showed its s

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