Bake Off's Noel Fielding says Alison Hammond learned show rule 'the hard way'

Bake Off's Noel Fielding says Alison Hammond learned show rule 'the hard way' View 4 Images

TV star Noel Fielding has revealed that Alison Hammond discovered a vital Great British Bake Off rule the hard way.

The Channel 4 baking competition presents a feast for the eyes - but it seems the tasty-looking food on set must not be eaten. The tent appears to be packed with sponge fingers, marshmallows and party rings that look ready to eat, but the majority are completely off-limits.

Reporter Boudicca Fox Leonard stepped inside the celebrated white marquee at Welford Park, Berkshire, to reveal the mysteries behind the beloved show. And Noel - who hosts Bake Off with Alison - outlined one essential rule that must never be broken.

Cast and crew receive a stern warning saying "Don't