Are you ready for it?

Taylor Swift is set to dominate music streams and movie screens alike on Friday with the release of her 12th studio album, , and a theatrical release party event premiering across the country.

is her hotly anticipated follow-up to last year's and her absurdly successful Eras concert tour.

The album drops at midnight, and like everything the 35-year-old singer-songwriter-magnate does, it's an event orchestrated by Swift herself.

Here's what you can expect for .

People wait to enter a Spotify pop-up event in New York on Tuesday, ahead of Swift’s The Life of a Showgirl release. (Kylie Cooper/Reuters)

What do we know about Swift's latest era?

Swift promised this album would be full of "infectious" melodies and "vivid but crisp" lyrics.

"There's [going to be]

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