From $62,000 hotel suites to race packages with six-figure price tags , the Singapore Grand Prix is a windfall for businesses near the Marina Bay track.

But the money isn't staying in Singapore. Data shows travelers are also spending across Asia before and after the three-day Formula One race, which begins Friday.

Flight bookings analyzed by marketing platform Sojern indicate that, among those with onward trips, a quarter of Americans and Canadians are adding trips to Japan, 18% of Europeans are also visiting Thailand, and nearly one-third of Australians are tacking on trips to Indonesia, overwhelmingly to Bali.

Other travelers are pairing this year's event in Singapore with side trips to China, South Korea, India, the Maldives and Fiji, Sojern said.

Samer Elhajjar, a senior lect

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