Alphabet's Google and Comcast -owned NBCUniversal have reached a multi-year agreement to keep NBC shows such as "Sunday Night Football" and "America's Got Talent" on YouTube TV, wrapping up a difficult negotiation.

YouTube TV, one of the biggest pay-TV distributors in the U.S., will carry NBCUniversal's full portfolio of networks such as NBC and CNBC under the deal, according to a statement from the companies on Thursday.

YouTube, which is also a unit of Alphabet, will also offer NBCUniversal's Peacock streaming service through its Primetime Channels, a marketplace where users can subscribe to third-party streaming services through the YouTube app.

"This deal builds on our longstanding partnership with NBCU while addressing the evolving media landscape and recognizing

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