Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand.

Cracker Barrel’s restaurants , long known for their kitschy Americana décor, were recast in a style critics called drab and soulless.

The uproar grew after the company dropped its iconic logo of an elderly man leaning on a barrel.

A March press release said Prophet was hired to redesign Cracker Barrel restaurants and lead a new brand marketing campaign.

At the time, the company said: “In collaboration with Cracker Barrel, they are focused on shaping a new brand vision that will enhance market share while preserving the company’s

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