Aldi has partnered with mental health charity PANDAS Foundation to launch mental health messaging across its baby wipes to support parents and carers with practical, visible guidance during early parenthood. Aldi’s Mamia Sensitive and Extra Sensitive baby wipes now feature information on some of the common signs of perinatal mental illness – such as low mood, anxiety and tearfulness – alongside a callout to PANDAS’ free helpline and peer support groups.

New research from Aldi shows that while three in four parents say they experienced mental health struggles during or after pregnancy, only 17% accessed specialist support – and just 7% reached out to a charity or helpline.

Similarly, while 89% of people are aware of perinatal mental health, 65% say they need more education and understandi

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