In the fast-paced lifestyle of the UAE, Urban Company has launched its new ‘Instant Cleaning’ service, promising professional cleaners at the doorstep within 30 minutes. The idea addresses everyday urban challenges — from surprise guests to post-party cleanups — where speed and convenience become essential.

The campaign rollout was designed entirely for digital platforms including YouTube, Instagram, and Facebook. It used structured storytelling, with long-format videos introducing the 30-minute cleaning promise, followed by shorter edits and relatable scenarios showing families, pet owners, and professionals benefitting from the service.

Unlike campaigns built around influencers or celebrity endorsements, this one highlighted the real Urban Company professionals who deliver the service.

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