Dentsu Creative Isobar has partnered with De Beers Forevermark to launch its flagship campaign in India, This One’s For Me . Conceptualised and executed end-to-end by Dentsu Creative Isobar, the campaign marks a defining moment in how luxury natural diamond jewellery is presented and celebrated in India.

The initiative is an ode to women who embrace their journeys, their truths, and every facet that shapes them. Anchored in the metaphor of a diamond’s many facets, the narrative mirrors the roles, emotions, and experiences of a woman’s life.

It flows across every touchpoint to position De Beers Forevermark as her ally and enabler. The campaign’s centrepiece is a cinematic film featuring a striking art installation in nature, inspired by the Forevermark woman and her Facet Journey.

The

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