Bethany Vargas has worked as a photographer and creative director for most of your favorite Tumblr-era artists, including Marina , Empress Of, María Zardoya from the Marías, and Kali Uchis . She even recently directed the viral Gap fall ’25 campaign commercial featuring Katseye. She still has so much she wants to do, but directing Lady Gaga’s “Abracadabra” music video has definitely been another career-defining moment. “I’m a Little Monster forever, so that was a project where I was like, Holy cow, my dreams are becoming a reality .”

“I come from a really small town in the middle of nowhere in Washington State. So I think just not having a lot to do in that town, just having a big imagination, I think is the huge aspect,” Vargas said to The Cut recently. “And also, just having a

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