From original series to live sports, streaming services have become a go-to for home entertainment and a growing expense in household budgets.

“I love HBO Max, and all the shows on Max,” Courtney Wright, a consumer in Tempe, said.

For Ethan Brewer, it's all about one thing: football.

“I only watch one sport, college football, so I'm willing to pay $90 a month to watch college football for four months or five months out of the year,” Brewer said.

With more platforms than ever, streaming can feel cheap until the subscriptions start to pile up.

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“We start out with Roku. We do Netflix. We do a lot of Fubo, Prime, of course, YouTube. The sports channels, the music channels. We do a lot!” Sherry Ecklund, Mesa, said.

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