According to GroupM , total digital advertising expenditure will reach $740 billion by the end of 2025, primarily due to the growth in video formats that are truly outpacing growth in social media and search ads. In particular, online video advertising spending is expected to grow by 8% as advertisers continue to look for highly attentive and reliable media for marketing. As video hosting companies sell significant amounts of promotion space, they are often challenged to show how their advertising investments in video platforms will translate into demonstrable business growth.

Sridevi Sarkar, being a Media Account Specialist at Google, has helped develop approaches to tackle this challenge. She has an incredible academic background, membership in the Advisory Board in the Marketing Area

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