Gatorade And Cheetos Will Phase Out Artificial Dyes in Favor of Natural Colors

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PepsiCo will slowly phase out its artificial dyes in products like Gatorade and Cheetos while still trying to keep familiar colors and flavors, the company announced

Tostitos and Lay's will become the first PepsiCo brands to make this shift, launching tortilla and potato chips with natural dye later this year

Around 40% of PepsiCo products are currently made with synthetic dyes, and the company hopes to switch most of its products to natural dyes in the next 2-3 years

PepsiCo is planning to slowly phase out artificial dyes in products like Gatorade and Cheetos — but is still trying to keep its snacks colorful.

According to the Associated Press , PepsiCo, which manufactures Doritos, Cap'n Crunch cereal, Funyuns, Mountain Dew, and dozens of other food products, first anno