DraftKings was onsite during this year’s Ryder Cup, held at Bethpage Black Course. Behind the scenes, Hypegolf captured the brand’s fit check activation, which spotlighted how attendees are blending the traditional sport of golf with a new era of culture and style.

Known for its presence in sports, entertainment and gaming, DraftKings at the Ryder Cup spotlighted its ability to merge sports with its cultural DNA. Elements of the brand’s mantra (“Belief, Hustle, Passion”) were embedded in the heart of the activation, with the DraftKings House serving as a unique centerpiece to display this ethos. The space included a golf simulator bay, a putting green, pool tables, Hudson TVs and a movie theater-sized projection TV, where guests could kick back, socialize and relax. Guests took to the so

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