Last week, adidas launched the Lago Di Como sailing collection by Rhuigi Villaseñor . In collaboration with football club Como 1907 , the four-part range celebrates its neighboring lakeside culture through a selection of staple designs.

Naturally, the launch party took place near Como 1907’s stadium at Canottieri Lario sailing club. Coinciding with Milan Fashion Week , it provided guests a short respite from the fashion capital’s chaos with an evening beside the shores. Inside, the famous 1930s building was dressed in blue lights to mimic the surrounding backdrop, and walls showcasing the new collection that arrives in an all-white affair, including the Windward Windbreaker, staple hoodie, and matching T-shirt with signature three stripe detailing and club crest.

Among the star-s

See Full Page