Men’s grooming company Manscaped has launched a creative review as it considers running its first Super Bowl ad, according to two people familiar with the process.

A spokesperson for the company confirmed that it is accepting pitches for a spot to run during Super Bowl LX, but has not yet finalized its participation in the game.

Manscaped is fielding pitches from both external agencies and its internal creative team, according to the two people.

The company, launched in 2016, started out selling just one product—a body hair trimmer for men—but now offers an array of lifestyle and grooming products.

It has navigated the delicate matter of its business by leaning into irreverent humor in its marketing.

Last March, in a collaboration with the creative agency Pereira O’Dell, the company

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