Change is afoot at Afternoon Light. The online platform known for its curation of buzzy home brands partnered earlier this year with trade show giant Andmore to debut a three-day in-person fair, Shelter , during NYCxDesign . Now founders Deirdre Maloney and Minya Quirk are dropping e-commerce , parting ways with Andmore and announcing a new design-week event, simply called Afternoon Light.
In broad strokes, the goal of Afternoon Light, the show, will be similar to Shelter: Provide another tentpole show for NYCxDesign that acts as a more indie-minded counterpoint to ICFF. Maloney and Quirk—co-founders of Shoppe Object and veterans of the trade show business—are currently recruiting brands, makers and studios to exhibit.
“Our instinct about needing an anchor and a hub for design we