Starbucks is among the most recognizable brand names in the entire world — so what could be driving the closure of hundreds of locations across the United States, including several in Greater Boston?

A lot of factors are likely at play here, analysts say — including increasing competition, changing consumer habits and inflationary pressure. That's as the company looks to recalibrate with a billion-dollar restructuring plan under its new CEO.

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Steve Clark, president and CEO of the Massachusetts, joined NBC10 Boston's Restaurant Recap to discuss the latest trends in the industry that could be impacting Starbucks.

He noted that when it comes to coffee, people in Massachusetts typically want it fast, reasonably price

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