Grocery

Coffee Fans React To Maxwell House's 'Name Change'

When it comes to household coffee brand names, Maxwell House sits among giants like Folgers and Starbucks. While it may not be one of our favorite store-bought coffee brands in terms of flavor, it is one of the most well-known and established. Now, after more than 130 years, the company has temporarily rebranded, changing the "House" in its name to "Apartment," as announced in a press release .

Maxwell's iconic blue coffee cans and "Good to the last drop" slogan have remained consistent in the past, so this sudden name change from one of the oldest coffee brands in the country may come as a surprise. The change went into effect on September 29, 2025, which happens to be National Coffee Day. While the update isn't permanen

See Full Page