NEED TO KNOW

Erewhon announced its Strawberry Glaze Skin Smoothie Kit on Sept. 30

Fans online have criticisms about the rollout announcement

Many called the smoothie kit announcement "a disappointment"

Erewhon announced its Strawberry Glaze Skin Smoothie Kit with two social media posts that left many customers with more questions than answers.

The luxury grocery chain took to its official Instagram on Tuesday, Sept. 30 to share a carousel that featured 20 individual slides of major city grid maps , including Los Angeles, New York, Miami, San Francisco, Chicago, Boston, San Diego, Seattle, Los Vegas, Dallas, Santa Barbara, Nashville, Phoenix, Atlanta, Philadelphia, Portland, Denver, Charleston, Salt Lake City and New Orleans.

The cryptic post, originally captioned “The Taste of Erew

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