(Bloomberg) — Cracker Barrel Old Country Store Inc. ended its partnership with the marketing firm behind its short-lived logo change, as the restaurant chain grapples with the backlash over its controversial brand refresh.

The Tennessee-based company said Thursday it’s ending its engagement with Prophet, which it hired to advise on its logo and restaurant redesign in an effort to update its brand to try to win back customers.

Prophet declined to comment.

Cracker Barrel is dealing with the fallout over its move to a simplified logo that removed a character dressed in overalls. The change dragged the company into the political fray as critics — including President Donald Trump — accused it of erasing elements of traditional southern culture.

The company reversed course on the new logo sh

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