If you were Meta and were worried about new competition emerging in one of your largest markets for your most popular texting app, what would you do? Come up with more features? That’s exactly what Meta seems to have done for WhatsApp, just as Zoho’s Arattai climbs its way up the ranks on Apple’s App Store in India.

Although Zoho’s Arattai app is not as feature-loaded as WhatsApp, Meta isn’t leaving its beloved texting app at the mercy of trust and loyalty. WhatsApp’s new updates focus heavily on integration with Meta’s AI capabilities. The pitch? WhatsApp promises to boost user creativity and personalisation within the chat environment.

Users can now leverage Meta AI to instantly generate customised chat themes, create AI-generated backgrounds for their video calls, and even do the sa

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