Hotel theft is on the rise. Between January and June 2025, nearly 690 million tourists traveled internationally— 33 million more than the same period last year —bringing booming profits but also growing headaches for the hospitality industry. Brands are constantly devising creative ways to attract guests, such as a U.S. hotel chain that offered free tattoos or some that extend a more direct financial incentive, rolling out steep discounts.

Yet, the same surge in visitors can sometimes bring unexpected losses, as hotel theft eats into profits. Hotels are tightening their policies, warning guests that theft could now result in severe fines or even imprisonment. While some guests take items (towels, dispensers, coffee cups, hair dryers, etc.) as keepsakes—sometimes encouraged by hotels t

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