I’ll admit, I’m a little skeptical of sleep earbuds. How good could they possibly be? They're often uncomfortable when lying down, particularly for side-sleepers like me. Plus, they can fall out, roll under the bed, and get lost easily. Yet after personally trialling the new Soundcore Sleep A30 earbuds, I’m a fully-fledged convert (with some caveats).

Billed as the world’s first sleep earbuds with active noise cancellation (ANC), the A30 earbuds are a third-gen product from Soundcore.

Soundcore seems to have a reputation for cranking out solid products while undercutting more premium rivals, and the A30 sleep earbuds seem to fit this mould to a T (or more fittingly, a Z).

Packing not just ANC for the first time but also a three-stage snore masking system with AI brainwave audio, the A30

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