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The 2000s Frozen Breakfast Pastry We Wish Would Make A Comeback By Alexa Valme Oct. 5, 2025 4:39 pm EST

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For kids growing up in the early 2000s, the freezer aisle was a playground of possibilities, and nothing stood out quite like Eggo Waf-Fulls. Launched around 2000, these toaster waffles weren't just another breakfast shortcut. They were stuffed with gooey, flavorful fillings, the kind that could turn an ordinary morning into a sugar-fueled event. Strawberry was the star flavor, but Kellogg's rolled out other options like blueberry, apple cinnamon, and even chocolate syrup, all sealed inside those golden waffle squares.

Kellogg's didn't skimp on promotion, either. National TV spots aired on channels aimed squarely at kids,

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