Harry’s is betting big on accessible fragrance .

The men’s grooming brand is launching its first three colognes, each priced at $35 for a 50ml bottle, on Monday, including Kin, a floral musk; Cowboy Classic, a woody amber, and Moonrise, an amber musk. The collection, developed in partnership with French fragrance house Mane, will be available direct-to-consumer and on Amazon and TikTok Shop to start. This news follows Harry’s recent launch of its newest razor innovation , the first since the brand’s 2013 founding.

“Fragrance felt like a natural next step for us, and so over the last couple of years, we’ve definitely built this strong scent equity, particularly through our body wash business,” said Harry’s brand manager Sadie Rutman. “We continuously get amazing feedback from our cu

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